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Dr. Rob Vigoureux
Founder of FACTA International Business Solutions
For 9 years Rob Vigoureux ran his veterinary practice before joining the industry.
As Technical Services Manager for a subsidiary of British Petroleum Nutrition in Belgium, he assured the competitive edge through superior customer care, counselling and problem solving. He increased the level and effectiveness of the sales force through training and continuing education. He installed and managed a medicine distribution centre for Veterinarians and assured proper management of regulatory issues.
His international career started when joining The Iams Company, a U.S. based, privately owned, super premium pet food company. Being at the cradle of the European branch of this pioneering and innovative company, he fulfilled his vision of designing, installing and leading a multifunctional, multicultural team, servicing 27 markets and independent distributors. By establishing the strong image and equity of the company, by enabling the whole organization through technical, nutritional and veterinary expertise, and by eliminating trade & regulatory barriers he was a key contributor to the spectacular growth of the company in Europe. He introduced the Influencer Marketing strategies and managed the execution of Influencer, Key Opinion Leader and Stakeholder plans. Through his technical acumen linked with strategic insight and strong leadership skills, he was a key player in the European Leadership Team of the company.
After Procter & Gamble acquired The Iams Company he directed the External Relations department of the Pet Health & Nutrition division of Procter & Gamble for the EMEA region. In this function his team earned recognition for the key contributions to the overall business results. More specifically he designed and led the implementation of strategies which:
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Increased sales as a result of enhanced Company & Brand equity creation through highly visible public events. |
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Built capacity and capability for business expansion in major European markets, whilst creating a positive business environment in those countries. |
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Established PR and Communication plans & programs as valued business building tools with high return on investment. |
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Significantly improved the efficiency and cost-effectiveness of plans and programs. |
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He personally managed several crisis situations, avoiding potential loss of business and company reputation.
He is energized by working with and developing people. He has become an expert in change management, people management & coaching, as well as in effective communication. Through these skills he successfully led his teams through many organizational changes, without ever loosing the team’s continuity, effectiveness and motivation.
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